Pure C15™

How it works

Our skin is constantly exposed to free radicals which are highly reactive molecules with an unpaired electron. These can react with cells in our body to cause damage which ultimately leads to premature ageing. The body has a natural defence system against free radicals; a complex of antioxidants that both deactivate free radicals and recharge each other so that they can continue working. When the skin is overwhelmed by the environment, there are not enough antioxidants to quench the free radicals. This leads to skin damage. Pure C15 contains 15% pure ascorbic acid which bolsters the power of the skin’s natural defensive system to help keep free radical damage at bay. Ascorbic acid is combined with vitamin E and glutathione, 2 antioxidants naturally found in the skin. This complex mimics the skin’s natural defensive system and forms a rechargeable antioxidant network. The antioxidants work synergistically to boost their overall antioxidant power, while regenerating each other for long-lasting potency. The pH of the formula is also optimised to be non-irritating, while still providing the perfect balance for Vitamin C’s potency to thrive. Ascorbic acid stimulates collagen synthesis, to promote younger, firmer skin, while protecting from the damaging effects of free radicals.