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cruelty-free

Cruelty-Free

No to animal testing


Our pledge

Testing cosmetics on animals is completely unnecessary. In fact modern non-animal methods are available for most cosmetic safety issues - and these have been shown to better predict human responses in the real-world than the animal tests they replace. Animal testing is banned in the UK, EU and many other countries. We will donate to projects that advance the crusade to end animal testing, worldwide and forever.

Our Projects